For all the “informed
babble” you see regarding storefront design, there is one basic element which
overrides all others – Your storefront
has to look fabulous. If you’re doing business in New York, and you want
your store to get customer interest, looking good is the option.
It’s also very good
commercial sense. Your storefront is basically your marketing tool on site. It
is literally a working billboard, advertising your products, services, and
managing your business presentation. A “whatever” storefront simply doesn’t
work in New York.
As a retailer, you will also
be very well aware of the fact that your storefront is basically an ongoing
sales pitch. Every square inch of your storefront is a commercial asset. So you
do need to be more than slightly
fussy about who does your retail
storefront design in New York.
To save you some time looking
around online, we’ve found a very good example to use as a benchmark in one of
the very latest and most highly credentialed New York retail store designers. It’s a company called Sergio
Mannino Studio, with 250 store designs to its credit including Jessica Simpson,
Prada, and many other high-end retailers in New York.
They’re what you could call
the standout model for the new wave of retail store design. They’re global market leaders, with good reason.
One look at their designs will tell you a lot. They combine absolute
top-of-the-line custom-design presentation with extremely functional,
value-adding storage area design.
In terms of retail
storefront design,
their presentation is flawless.If you browse their website, you will see a very
large number of truly exceptional designs. That, however, is only part of the
story. A closer look will show you that every
single square inch of those storefronts is being used effectively. One of
the reasons this company gets a lot of respect from other designers is that
they tick every single box for commercial values, as well
as looking good.
For more information, and a
very useful look at the absolute latest on the New York retail market, visit their
website here at www.sergiomannino.com.
If you want to talk business, they’re just a phone call away.